On a sunny afternoon in the buzzing creative hub that is Hoults Yard Byker, O Communications joined forces with Muckle LLP and UBS to distract the business community from their day jobs and engage in a spot of 'networking'. Thanks to a 16ft screen, a hog roast and the Baghdaddies for entertainment the event quickly became the hot ticket in town with over 400 people attending.
Not one to forget our friends in the media, the region's newsrooms must have been eerily empty as everyone from news reporters and magazine editors, to picture desk snappers and national correspondents came out for a spot of sun - and an England goal to boot. The relaxed event even saw guests vox-popped by the BBC Look North TV crews and Brian Moore and the Metro FM team broadcasting live from the event all afternoon.
Press coverage started with the evening TV news bulletins and ran for days in the region's print titles. Connections were made, everyone forgot about their worries and possibly even a bit of business was done.
The only question now is what is the next event we can lay on to beat that! Watch this space...
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